Brokerage John L. Scott partners with Zillow.com for listing placements

Local Northwest real estate brokerage, John L. Scott Real Estate, has entered into an agreement to place their listings on Zillow.com. It is this bloggers opinion that it was a matter of time before a local large company placed their listings on Zillow. Many have resisted Zillow because they argued that placing their listings at the online housing information site would possibly steer online visitors away from their brokerage website and, ultimately, to their agent associates. Apparently, with the enormous pull of 9 million unique visitors to Zillow.com each month, John L. Scott felt it was in their best interests of their agents and the clients they serve to partner with Zillow. Amazing times of change in real estate.

King 5 TV reported this morning:

“Zillow is very pleased to partner with John L.Scott, one of the most productive regional real estate companies in the nation, and a highly regarded brokerage with deep roots in the Seattle real estate community,” said Spencer Rascoff, Zillow’s chief operating officer.

John L. Scott chairman and CEO J. Lennox Scott added, “We constantly look for ways to maximize marketing exposure for our associates and listings. By distributing our listings to Zillow, we are able to expose our clients to Zillow’s audience of nine million unique visitors each month. We believe this offers a tremendous marketing opportunity for our agents and their sellers.”